Posted on 09/4/2008
Thursday, September 04, 2008
Katie Couric’s “Stand Up To Cancer” (SU2C) Applauded by Food Experts and Child Obesity Advocates Who Urge America to Avert Cancer by Avoiding Obesity
Ottawa, Ill. – September 4, 2008 – With another life lost to cancer every minute in the U.S. and six million lives lost annually worldwide, Katie Couric’s "Stand Up To Cancer" (SU2C) fundraising simulcast event on ABC, CBS and NBC draws the spotlight onto obesity as a dominating contributor to cancer. National Action Against Obesity, Organic by the Case, Seattle Sutton’s Healthy Eating, WAT-AAH!, and Authors of "Portion Teller" and the "Vice Busting Diet" applaud Katie Couric’s courage and steadfast dedication to cancer prevention, treatment and research and urge America to "Stand Up To Cancer" by taking the necessary steps to eat right, exercise daily and avoid obesity.
"There’s solid evidence Americans’ eating and exercise habits are leading to cancer," said MeMe Roth of National Action Against Obesity and Children’s International Obesity Foundation. "According to the American Cancer Society, we lose 100,000 lives annually to obesity-related cancer. Imagine the heart-wrenching hospital bed scenes that might never have to play out if we encourage our fellow Americans to exercise at least 30 minutes a day while avoiding processed junk food and instead eating mostly vegetables and lean proteins, as well as modest amounts of whole grains and healthy fats. This is do-able, especially among our children."
"By simply trimming down our food portions, we can substantially reduce obesity rates and risks for cancer while becoming a much healthier nation," said Lisa R. Young, PhD, RD, adjunct professor of nutrition at New York University and author of "The Portion Teller Plan". And it’s not just the size of our portions contributing to obesity-related cancer, but also what’s inside the food.
Avoiding substances suspected of promoting both obesity and cancer is driving up demand for organic food in the United States. Yvette Berman CEO and owner of Organic by the Case, LLC—a bulk organics supplier to homes, schools, camps and offices—notices her nationwide customers are making the connection of reducing the risk of disease and obesity by eating organic foods. "The statistics for cancer are staggering with one out of three women and one out of two men expected to become diagnosed with cancer in the U.S.," Berman said. "Through our website, we’re seeing customers nationwide make every investment they can in their own health and their children’s by buying organic. Higher in nutritional value, organic products are free of toxins, additives and preservatives. You are what you eat, and toxic-free foods are a pivotal factor in better health. Organic by the Case seconds Katie Couric’s ‘Stand Up To Cancer’ crucial message of prevention."
Seattle Sutton, RN, BSN, founded Seattle Sutton’s Healthy Eating in 1985 on the sound principle that healthy eating improves quality-of-life and can help reduce the likelihood of cancer, heart disease and diabetes.
"In order to reduce the obesity numbers, we need to start while children are young – the younger the better. And, we must lead by example and teach children healthy eating habits for a lifetime of health, so they don’t succumb to diseases like cancer. Making wise food choices and providing a lifestyle that they can mimic throughout their lives is one of the most important things we can do as adults to help curb obesity," said Sutton.
Sutton continues, "Having a healthy diet can reduce most cancers, although I’m living proof that genetics does play a part in cancer. I’m a 9-year breast cancer survivor and my only sister died of the disease at a young age. Two of my cousins also had the disease and one of them died from it. We must be steadfast in prevention to help reduce this devastating disease in all its forms and eating healthy can be a tremendous help in doing so."
What about individuals already battling obesity? "Look, I know what it’s like to be an overweight American. I was even a morbidly obese American at 130 pounds overweight," said T.V. and radio personality Julia Havey, author of "The Vice Busting Diet." "There’s every motivation to find yourself again by eliminating the vices—one by one—that have been driving your obesity. The most common vices are Fast Food, Soft Drinks, Candy and TV. We need to ditch high-calorie, fat-filled Big Macs and Fries, pour out the Cancer~Cola, chuck the chocolate, get our butts up off the couch, drop the video game controller, turn off our computers, and move our bodies for 30 minutes a day. Now more than ever we understand the clear connection of obesity and cancer risk. I’ll do all that I can to support Katie Couric’s ‘Stand Up To Cancer’ and anyone in need of help reducing their risk of cancer by achieving a healthier weight."
Concentrating solely on the food is missing a major contributor to obesity. Reams of research shows that drinking empty calories from soft drinks, sports drinks, juices and sugary-sweetened fruit punch is a primary contributor to obesity, especially among children and teens.
"Your body—every body—has one favorite drink, and it’s water, or what we like to call pure, unadulterated, functional WAT-AAH!," said Rose Cameron, Let Water Be Water founder and marketer of the WAT-AAH! premium water product line for kids ages 6-15 sold at Whole Foods. "It’s no secret Coca-Cola and PepsiCo make every effort to ensnare children into the trap of sweet drinks from infancy on, whether it’s through their respective juice companies or their Coke and Pepsi products including their PowerAde and Gatorade lines. We believe kids deserve water that’s 100% free of artificial dyes, flavors, additives and sweeteners. With WAT-AAH!, we’re simply getting kids fired-up about drinking water. As fun as that is, we realize the greater goal is to save lives by preventing obesity and life-risking diseases such as cancer linked to obesity."
Katie Couric’s "Stand Up To Cancer" www.standup2cancer.org simulcast is scheduled for Friday, September 5, 2008 and is supported by A-list celebrities Jennifer Aniston, James Taylor, Scarlett Johansson, Meryl Streep, David Cook, Christina Applegate, Lance Armstrong, Jack Black, Kirsten Dunst, Charles Barkley, America Ferrera, Halle Berry, Hilary Swank, Forrest Whitaker, Jimmy Fallon, Keanu Reeves, Mariah Carey, Beyonce, Mary J. Blige, Rihanna, Fergie, Sheryl Crow, Miley Cyrus, Melissa Etheridge, Ashanti, Natasha Bedingfield, Keyshia Cole, Ciara, Leona Lewis, LeAnn Rimes, and Carrie Underwood, Christy Turlington, Tilda Swinton, Elle Fanning, Tobey MaGuire, Christina Ricci, Susan Sarandon, Morgan Freeman, Mayor Bloomberg, Casey Affleck, Jodi Foster, John Williams, Sidney Poitier, Larry David, the cast of The Daily Show with Jon Stewart, Eddie Vedder.
About Julia Havey:
Dr. Mehmet Oz refers to Julia as an obesity activist—she is clearly a woman on a mission. Author of "The Vice Busting Diet", "Awaken the Diet Within"; Diet.com and CBN.com's Weight Loss Coach.
About Organic by the Case:
E-commerce retailer providing organic brands and USDA certified organic products on the website, www.organicbythecase.com. OBTC offers health conscious consumers and businesses products that are unusual to the market and difficult to find by the case. The company is affiliated with The Organic Center and supports the Mission Organic 2010 national campaign.
About Seattle Sutton's Healthy Eating:
Seattle Sutton’s Healthy Eating (SSHE), a family-owned, Illinois-based healthy meal replacement company offers a no-gimmick approach to convenient, healthy eating nationwide. The meal program is scientifically designed and taste-tested.
Founded by Seattle Sutton, RN, BSN, in 1985, SSHE helps to address patients’ desire to lose weight and improve overall health. Seattle Sutton’s dedication to health continues today, since all SSHE menus are analyzed on an ongoing basis and adhere to recommended dietary guidelines.
SSHE prepares thousands of fresh meals weekly and its innovative approach has helped thousands of people achieve and maintain weight loss without planning, shopping or cooking for themselves. For more information, www.seattlesutton.com or 1-800-442-DIET (3438).
WAT-AAH! is a new line of healthy functional water 100% devoid of sugar, artificial flavors, colors and additives. It was introduced by New York City based Let Water Be Water, LLC in May 2008 to help combat the obesity epidemic among kids 6-15 years of age.
National Action Against Obesity (NAAO) is a non-partisan, all-volunteer advocacy group based in NYC dedicated to reversing America’s obesity crisis.
Tax Junk Food, Subsidize Fresh Produce, End Predatory Child Ads, Prohibit Soft Drink Sales to Minors.