Posted on 01/16/2009
Brrrr. Tell me more about this global warming. I know the ice caps are melting, but have you gone outside lately. To quote myself, “Brrrr.”
Kelly has covered himself with an electric blanket. As soon as I finish today’s blog, I’m going to join him.
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Lots of news this week about the consequences of America’s obesity epidemic. For example, our hospital system is being taxed by the “disproportionate number of hospitalizations associated with individuals with diabetes.”
Of course, you know that I am going to recommend an alternative approach: that’s right, Seattle Sutton’s Healthy Eating. I’m trying to help insurance companies understand that the low cost of portion-controlled, healthy eating is better business than the very high cost of hospitalization and other medical treatments.
People, this is serious. During the year 2005, Americans with diabetes had 3.5 times more hospital admissions than those without diabetes. Almost one-fourth of all hospital charges had to do with treating people who had diabetes.
My point is underlined by this quote (which, like the previous, came from a “Value in Health” story on diabetes): “Health care communities should anticipate an increase in demand for hospital care as well as increasing financial burdens as a result of the requirements for diabetes care.”
The problem is only going to get worse. We have 72 million obese people in our country right now. That’s Right Now, as in today. Currently 7% of the population has diabetes. That’s about 21 million people. Another six million are thought to already have it, but are not yet diagnosed. So our current total is 27 million, with another 45 million (obese) at risk.
Again, Seattle Sutton’s Healthy Eating is an excellent, proven answer. Why limit this just to the people who can afford it? Our prices are as low as we can make them and still stay in business. And we’re certainly not as expensive as obesity-related hospitalizations, which history shows we can reduce or eliminate.
A further note: experts studying the obesity epidemic project a 165% increase by 2050. That will put our diabetes population at just under 50 million people and strain—perhaps even break—our American health care system.
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I agree with Nancy Shute of US News who urges parents to get the TV out of their child's bedroom. She also recommends “more tree climbing.”
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Here’s a comment I wanted to include in the blog. It’s from Mike Levand, who is thinking about becoming a Seattle Sutton’s Healthy Eating distributor:
“Dear Seattle,” writes Mike. “I agree with you 100% regarding fad diets. It is a proven fact that such diets don’t work. Only healthy eating will do the trick, coupled with moderate exercise. Seattle, I am writing because I am curious how the Seattle Sutton message somehow just gets lumped in with dietary fads like Nutri-System, Jenny Craig, blah, blah, blah, blah…Seattle Sutton’s Healthy Eating has not differentiated itself from the pack. I know that your meals are different. There is really no competition to the Seattle Sutton Healthy Eating program. What can Seattle Sutton’s Healthy Eating do to differentiate itself from the others?”
We’re trying, Mike. We’re using the Internet, email, direct mail, advertising, and public relations. I’m on the radio and/or TV and/or being interviewed by some print outlet almost daily. And I make speeches all over the place. Every prayer I pray, every word I say, every breath I take, every speech I make is aimed at letting people know that Seattle Sutton’s Healthy Eating is the right way to eat healthy and lose weight. There are so many people who can benefit from what we provide, and for their own good, I want them to choose us.
Obviously, I can’t do it by myself. So I’m asking you, Mike, and all you other dear readers, customers, and friends to help me. Tell your friends, write your blogs, talk to your doctors, contact the media.
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And another big thank you to April Stevens, our communications director, who is so helpful to me in so many ways.
She made healthy eating her mission in life long before anyone else did, in hopes of helping her own obese father. A registered nurse by training and entrepreneur at heart, she lives, eats and breathes everything about healthy eating and helping to improve people’s eating habits and overall health. She enjoys never having to bother with grocery shopping, cooking and counting calories. Her favorite SSHE meal, although it’s hard to pick just one, is the Potato Gnocchi with Basil Pesto Sauce.