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Didn't Need A Pencil

Posted on 10/21/2008

On my first day of business—way back in 1985—I sat down to think about how to achieve what I wanted to accomplish.  By now, you know my mission.  Help people lose weight and eat healthy.  That message lives in my heart.  I didn’t need a pencil.

The question I asked myself is how could I succeed in building a business.  Such a task wasn’t natural to me.  I was a nurse who helped my husband serve the population of an Illinois prairie village.  So where to start?

With two basics.  I pledged to myself I would never deviate from either.  Here they are—as valid now as they were 23 years ago.  

“Customer needs have first priority.”

“Deliver on all promises.”
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So here’s a promise: I’m working hard (and will continue) to find a way to convince insurance companies that it’s in their best interest, and the country’s best interest, and their customer’s best interests to off-set some of the costs of healthy eating, weight loss meal replacement programs.  Well, there’s only one and that’s Seattle Sutton’s Healthy Eating, but that’s not the main point.

The point is that Americans are sliding into health hell by over-eating and by making unhealthy choices.  The costs of medical care are already enormous and if we don’t do something about the obesity epidemic and it’s dire, costly consequences, our health care system will crash and burn.  The benefits of our magnificent technology will be available only to those with lots and lots and lots of money.   

What can I do?  Only this:  Try to find ways that more and more people have a chance to be on the Seattle Sutton’s Healthy Eating meals plan.

What can you do?  Help me, please.  Write (or email) your congress person, your insurance company, the American Diabetes Association, your newspaper, your friends (refer them to my blog, if you think that will help).   The idea makes so much sense.  Together, we can make it happen.  

I promise.
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Here’s a comment I received: “I read your latest with interest about the possibility of insurance coverage and wanted to tell you our story to inspire you.  My husband and I are morbidly obese by a great degree.  In July, my husband started dieting for a couple of weeks, he was 364 lbs.  I went to the doctor to get weighed and was off the scale, it was so close I’m assuming 401.  I am 37 and my husband is 38, he has high cholesterol and I have type 2 diabetes.   I have thus far been unsuccessful in getting approved for the lap band surgery.  Anyway, we went on your plan and it taught us a lot, we were on for 6 weeks before we had to stop.  We couldn’t afford it.  We learned a lot and it changed so much for us.  We went on the 2,000 calorie plan.  We just didn’t want to quit because of the results.  But we had no choice.  My husband has lost 76 pounds and I have lost 32.

“I have a Health care saving account that deducts money from my paycheck, so that I can get reimbursed for co-pays and the cost of prescriptions.  They won’t allow it to go toward Seattle Sutton’s Healthy Eating because it’s food  and the IRS tax code won’t allow it.  My insurance won’t cover it either.  They cover Weight Watchers which does motivational speaking and weighing you in front of a group of strangers, which is humiliating.  But an actual food plan that makes it easy for you and teaches you discipline is apparently too radical.  Please keep fighting for insurance coverage.  Please remember the people out here like us.”
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From customer Mark E. Lohman: “Seattle, thank you for the on-going support that I have received from Jennifer Salhi, a distributor for Seattle Sutton’s Healthy Eating.  My weight was 276 pounds on Feb. 4. 2008.  I have since lost 63 pounds—a new weight of 213 pounds.  The plan definitely works.”.”

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Seattle Sutton, BSN, RN

She made healthy eating her mission in life long before anyone else did, in hopes of helping her own obese father. A registered nurse by training and entrepreneur at heart, she lives, eats and breathes everything about healthy eating and helping to improve people’s eating habits and overall health. She enjoys never having to bother with grocery shopping, cooking and counting calories. Her favorite SSHE meal, although it’s hard to pick just one, is the Potato Gnocchi with Basil Pesto Sauce.

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