Posted on 08/1/2012
Celebrity diets are nothing new...it seems every day there's a new one that comes along touting great results with little to no effort. The enticement is a celebrity, who has lost weight with it. Think again...most of these arrangements are huge contracts worth millions of dollars paid by companies to engage consumers, and in my opinion, defraud them. Often these celebrities cash a big paycheck, pose for photos and do a commercial or two, and then the company is onto the next one. Many times the celebrity also re-gains weight. See a pattern? I sure do!
Do you know for a fact that the paid celebrity has indeed lost weight with the diet they represent? What else are they doing to lose weight? The details are limited and often the ad in the magazine does not begin to tell the full story. In fact, we've been contacted by representatives of celebrities to see if we were interested in paying celebrities (persons unknown until we agree, by the way) to say they were on our meals and lost weight. The real kicker...they weren't actually on our meals and haven't lost weight through our plan! No thanks!
You may know already that I do not believe in paid endorsements or celebrity diets. Never have and I am confident that I can say, I never will. Why pay a celebrity to say he/she has lost weight with a product? It's fraudulent to me, totally deceptive. If however, they lost the weight with your product and they want to share their good results without getting paid or remunerated, then by all means let them help others by telling their story. Real. Honest. Helpful. That makes sense to me.
I know many people idolize celebrities in our society, more now than ever before, but I don't get it. I guess I come from a different era where everyone was not all consumed with being famous. Why put so much stock into what a celebrity is doing and how they are living.
When I started the business in 1985, there were plenty of celebrity and fad diets around. Most were liquid or protein diets that restricted caloric intake and results in quick weight loss. The problem with those extreme diets are that they are typically too low in calories, do not allow for balanced nutrition, contain too much protein but also make you gain your weight back and then some as soon as you stop the liquid diet. That is not something you can sustain for a lifetime of good health. Look at Oprah, she did it time and again with those methods, only to gain and re-gain more and more weight. I truly feel sorry for her, even with all her wealth and celebrity status she too is drawn into fad diets.
Now there's another celebrity who has come up with a diet of her own and is being sued for not working. It goes a step further stating that the celebrity did not really lose weight like she said she did on it, rather through dieting, and a televised dance competition. Humm, who to believe? Makes you use your thinking rights, doesn't it?!
I'm so glad the media is doing a great job with getting the facts straight and don't push fad diets onto anybody. Also, they have given attention to other harmful activities like taking supplements in recent years.
If it looks too good to be true, it probably is!
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Here's a brief update on our Seattle Sutton's 2012 Slim Down Contest for DuPage County. The contestants have lost a total of 237.2 pounds in 8 weeks. Keep it up, you all are starting to see results, feel better and enjoy the benefits of healthy eating. There are only 7 more weeks left...who will be the winner? Stay tuned and check back here for the latest on the contest or go to seattlesutton.com and click on the contest link for up-to-date results.
She made healthy eating her mission in life long before anyone else did, in hopes of helping her own obese father. A registered nurse by training and entrepreneur at heart, she lives, eats and breathes everything about healthy eating and helping to improve people’s eating habits and overall health. She enjoys never having to bother with grocery shopping, cooking and counting calories. Her favorite SSHE meal, although it’s hard to pick just one, is the Potato Gnocchi with Basil Pesto Sauce.